The bra has become an
absolute necessity in today’s world. Most women cannot function without it. One
of the best companies is Glamorize Bras, an independent company which
works towards making the best quality and fitting bras for women with fuller
figures from about one hundred years now. Glamorize bras claim that ever since they were founded in 1921, they have focused
solely on one aspect of making undergarments: making the best looking and most
comfortable bras for full figure women. This helps them feel confident and
secure in their own skin, a trait which is rare now.
Glamorize bras do
everything themselves: the designing, manufacturing, getting fabrics, retail,
and so on. They believe that this maximises efficiency and makes the products
have higher standards. Over the past one hundred years, they have learnt to
adapt themselves and cater to exactly what the women need. Today, so many manufacturers
are only just market the products of other people and so very little innovating
themselves. That approach is fine — but it rarely makes great bras, and even
more rarely produces products with full figures in mind. Making great bras for
full figures has been the company’s only goal since 1921. Every Glamorise
product is filled with features designed to deliver comfort, support and
confidence.
While the company’s goals and aspirations are commendable and are worthy of praise, it remains to be seen if their marketing pitch of catering only to full sized women works or not.
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