Glamorise Bras

Glamorise Bras is an independent company which works towards making the best quality and fitting bras for women with fuller figures from about one hundred years now. Glamorise bras claims that ever since they were founded in 1921, they have focused solely on one aspect of making undergarments: making the best looking and most comfortable bras for full figure women. This helps them feel confident and secure in their own skin, a trait which is rare now. Glamorise bras do everything themselves: the designing, manufacturing, getting fabrics, retail, and so on. They believe that this maximises efficiency and makes the products have higher standards. Over the past one hundred years, they have learnt to adapt themselves and cater to exactly what the women need. Today, so many manufacturers are only just market the products of other people and so very little innovating themselves. That approach is fine — but it rarely makes great bras, and even more rarely produces products with full figures in mind. Making great bras for full figures has been the company’s only goal since 1921. Every Glamorise product is filled with features designed to deliver comfort, support and confidence.

While the company’s goals and aspirations are commendable and are worthy of praise, it remains to be seen if their marketing pitch of catering only to full sized women works or not. They have, however, done very well so far in that market, primarily because they are a unique company that caters to a specific clientele.