Glamorise Bras is an independent company which works towards making
the best quality and fitting bras for women with fuller figures from about one
hundred years now. Glamorise brasclaims
that ever since they were founded in 1921, they have focused solely on one
aspect of making undergarments: making the best looking and most comfortable
bras for full figure women. This helps them feel confident and secure in their
own skin, a trait which is rare now. Glamorise bras do everything
themselves: the designing, manufacturing, getting fabrics, retail, and so on.
They
believe that this maximises efficiency and makes the products have higher
standards. Over the past one hundred years, they have learnt to adapt
themselves and cater to exactly what the women need. Today, so many manufacturers
are only just market the products of other people and so very little innovating
themselves. That approach is fine — but it rarely makes great bras, and even
more rarely produces products with full figures in mind. Making great bras for
full figures has been the company’s only goal since 1921. Every Glamorise
product is filled with features designed to deliver comfort, support and
confidence.
While the company’s goals and aspirations are
commendable and are worthy of praise, it remains to be seen if their marketing
pitch of catering only to full sized women works or not. They have, however,
done very well so far in that market, primarily because they are a unique
company that caters to a specific clientele.
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